24 November 2003 Gordon is running - in the MTV Queen City Fun Run
In line with efforts to promote sports tourism, The Department of Tourism (DOT) have supported the 2nd MTV Queen City Run in Cebu City last Nov 23,2003, where Secretary Richard J. Gordon participated in the said fun run.
The MTV Queen City Run, the original mardi gras run is 13.4 kilometer mini-marathon from Lapu-Lapu City Hall to Asiatown IT park in Cebu City where an estimated of 7,000 have participated, including professional runners and athletes, fun runners and people from all walks of life.
"Sporting events have the capability of drawing in thousands of local and foreign tourists wherever they are held. In supporting MTV's Queen City Run, we expect Cebu to cash in on a potential tourist and economic boom," Gordon said.
Secretary Gordon added that the holding of Queen City run is one of this year's major sports tourism event in the country.
In keeping with MTV's trust to create a mardi gras athmophere, MTV Queen City Run participants are encouraged to wear unusual costumes and win Php50,000 grand prize.
A special "Wow Philippines" Award will be given away by Sec. Gordon at the mardi gras cum concert which will cap the Queen City Run.