LAKBAY PILIPINAS - Advertise with us - Lakbay Pilipinas Media Kit

ADVERTISE WITH US

LakbayPilipinas.com is one of the fastest growing online Philippine TRAVEL portal. We cater to the online needs of every Filipinos and foreign travellers who are looking for Philippines travel informations and as well as travel reservation services. Advertising on LAKBAY PILIPINAS gives you access to a growing and influential TRAVEL and TOURISM market.�

At LakbayPilipinas.com we take advertising seriously!! Advertising on the Internet, and LAKBAY PILIPINAS in particular, offers a unique value proposition. Since the majority of our million unique users log onto LAKBAY PILIPINAS from the office during the workday, we reach a highly attractive, yet previously untapped demographic - the "at-work audience." No other media, be it television, radio, or print, can reach this highly desirable audience as well as Lakbay Pilipinas.

Why are "At-Work Internet Users" so desirable?

They spend more time online than they spend watching television on a 24-hour basis, Monday through Friday. Daytime on the Internet is primetime for this audience.
They have a significantly higher household income than non-work users.
They are much more likely to authorize company spending than non-work users.
They are generally favorable toward Internet advertising.
They view the Internet as the leading medium for learning about new products, receiving information about companies, and for decision-focused, information-rich communications.
They cite online ads as the number one form of advertising that helps them decide what to buy.

Benefits of Promoting on LakbayPilipinas.com

Have thousands of potential travelers view your destination or activity, tour packages or services.
Have thousands of our travel agent view your services / properties when planning itineraries for their customers worldwide.
Be one mouse-click away from the traveler and with your promotion on the front page instead of being lost in a maze of web-site clutter.
Get in front of travelers using leading search engines like Yahoo AOL, Google, MSN, Netscape, AltaVista, and others.
No matter where your business is located in the world, by promoting on LakbayPilipinas.com thousands of pages, you are now closer to travelers and their needs.

Why Advertise Online?
As measured by Nielsen//NetRatings in its 2003 Spotlight on Advertising Report, top cross media advertisers such as Ford Motor Company, Johnson & Johnson and Verizon Communications strengthened their online ad presences by at least 30% from 2001 to 2002. Media mammoths AOL Time Warner and Walt Disney Company each increased ad spends by 28% during that period, while DaimlerChrysler increased online ad spending by over 400% as part of a major Dodge campaign. read more from www.eyeblaster.com

Why advertise with LakbayPilipinas.com?

LakbayPilipinas.com is the leading and the most popular Philippine travel site which enables advertisers
- to have international market visibility
- to build strong awareness in the international community

- to reach similar target groups, i.e.:

High income earners
Business professionals
Premium class travelers

- Advertising with LakbayPilipinas.com means advertising with a site which has successfully established more than 12,500 links; this means a higher number of eyes looking at your advertisement.

Advertisement at LakbayPilipinas.com deliver maximum mileage to your Banners. They are seen everyday by thousands of Filipinos, all over the world -- Filipinos in the Philippines and residing abroad, OFWs, balikbayans, young professionals, and students all get to see your banner ad. And not only Filipinos, we also have visitors from India, Pakistan, Singapore, Hong Kong, Saudi Arabia, Malaysia, USA, North America and Europe.

Our website is also listed in Top 10 & Top 50 Major Search engines at www.yahoo.com, www.google.com, www.altavista.com , MSN , AOL , www.lycos.com , www.hotbot.com, www.looksmart.com , Open Directory , www.overture.com and so many other major search engines. .

AWARDS
Philippines Best Travel Webiste in the 2007 , Digital Filipino Web Awards held last April 27,2007 at the Penthouse of Board of Investments, Gil Puyat Avenue, Makati City.

Philippines Best Travel Website and voted as the Most Popular Travel Website in the 2002 Philippine Web Awards held last Nov.29,2002 at Dusit Hotel Nikko Makati City.

We are also very pleased to inform you that we are Asia's most popular travel website based on CMASIA.COM - The leading e-rating services for Asian Internet Community.

Lakbay Pilipinas Marketing Strategy: Target Group

Targeted towards the general public situated anywhere in the world, the core target being business travelers worldwide who choose Philippines as their travel destination
Demographically defined as:
- Adults aged 22 - 60
- Average income US$ 65,000 per annum
Psychographically defined as well educated, Internet savvy, with high Internet usage including being used to doing transactions online
- Users' occupations: business managers, professionals, employees and even students.
Behavioral
- These travelers are characterized as Repeaters, where we can assume that the majority of the audience knows where they want to stay (>74%) and that a large number of business travelers are also tourists
Demographics
- International market, mostly residing in urban areas around the world

What's Lakbay-Pilipinas visibility?
LAKBAY PILIPINAS generates approximately 60,000 - 75,500 average page views per day and increasing almost everyday. This represents a total of more than 2.3 Million ad 'impressions' EVERY MONTH, and best of all "We have WorldWide Coverage" in compare with other advertising mediums.

Do you take advertising seriously?

How can you contact us?
We'll get in touch with you! If you would like to know more about advertising on our site, LakbayPilipinas.com, please fill up these forms Banner Advertisements :: Text Advertisements

For more information on our products and services, you can write us thru email at webmaster@lakbaypilipinas.com