01 September 2003
Microtel Inns & Suites Recognized as Highest Ranked Economy Hotel Chain by J.D. Power and Associates for the Second Consecutive Year
For the second consecutive year, J.D. Power and Associates has ranked Microtel Inns & Suites the highest in guest satisfaction among the economy/budget hotel chains in its North America Hotel Guest Satisfaction Studysm .
Microtel scored highest of the 10 national hotel brands in its price segment with an overall score of 726, nearly 9% higher than the industry average of 668. From a sample of 12,850 travelers, guests responded that Microtel outperformed competitors by a significant margin in all four key guest satisfaction measures including pre-arrival/arrival, guest rooms, hotel services and departure.
 "Microtel is proud to once again live up to the expectations that guests associate with any brand who has received recognition by J.D. Power and Associates. The areas that are evaluated in this study are ones that every successful hotel should strive to perfect," says Mike Leven, CEO and President of U.S. Franchise Systems, Inc. (USFS), the parent-company of the franchisor of the Microtel brand. "These findings are highly valued because they are a compilation of first-hand experiences of our guests."
In less than eight years, Atlanta-based USFS has grown Microtel from only 22 hotels to more than 250 hotels most of which are located in the U.S. Additional properties are located in Argentina, Honduras, and the Philippines.
 "The admiration of others in the industry should go to the individual Microtel owners who are committed to consistently providing guests with the best combination of value and quality possible in their lodging experience," says Leven.
At a time when the travel industry as a whole has been struggling, Microtel has continued to gain market share and brand strength. Centrally delivered reservations have risen by almost 9% on a per available room basis and contribution has increased by nearly 11%. The MicroPass frequency program has grown to over 150,000 members since its inception a little more than a year ago.
Microtel Inns & Suites in the Philippines
Microtel Inn & Suites Calapan M Roxas St, Barangay Santo Nino, Calapan, Mindoro, Philippines
Microtel Inn & Suites Eagle Ridge Cavite Barangay Javalera, Eagle Ridge, General Trias, Cavite, Philippines
Microtel Inn & Suites LuisitaAquino Center, Luisita Estate, Tarlac City, Tarlac, Philippines
Microtel Inn & Suites BatangasFirst Philippine Industrial Park, Santo Tomas, Batangas, Philippines
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