Japanese tourists traveling to the Philippines have become discriminating and demanding for historical destinations and cultural sites of the country instead of the usual leisure and pleasure attraction it offers.
The Philippine tourism industry expects to welcome an increased number of Japanese arrivals for 2009, based on the Pacific Asia Travel Association (PATA)’s Strategic Intelligence Center.
Paoay Church
The Japan Travel Bureau (JTB) Corporation’s Prospective Travel Trends this year reveal that despite the present economic and financial environment, outbound travel for Japanese will continue, with more of the tourists spending their long vacation within Asia.
“The Japanese are looking forward to ‘travel with a twist’ among our more than 7,107 islands,” said Department of Tourism Secretary Joseph Ace Durano on Wednesday.
“Having been blessed with rich cultural heritage recognized the world over, promoting these sites not only encourages tourist activity, but also rekindles our love for going back to our roots,” added Durano.
The Tourism chief is noted for his optimism in tourism growth amidst global challenges and continues to enhance marketing campaigns in specific target markets. (more…)
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