Countries around the world are encouraged to keep their travel prices low to continue attracting tourists even in the face of the global economic slowdown.
Latest World Tourism Barometer released by the World Tourism Organization (WTO) noted that the current crisis is not affecting the desire to travel, but “whether people can afford to travel.”
It said price will drive growth in a tight tourism market starting 2009.“Destinations offering value for money and with favorable exchange rates have an advantage as price becomes a key issue,” it said.
In a tightening global market, the WTO said, traffic would be coming from family-oriented, special interest and independent travel. (more…)
