During this difficult economic period, Philippine tourism remains resilient as it continues to strengthen its marketing efforts to mine specific markets, particularly its neighbouring Asian counterparts.
In the recently-concluded ITB Asia in Singapore, the largest travel trade show for the Asian region, the Philippines was among the top sellers where tourism products for the MICE (meetings, incentives, conventions and exhibitions) and leisure segments were featured.
ITB Asia, an off-shoot of ITB (International Tourismus Borse) in Berlin, and for the region, promised focused business–to–business appointments as well as talks and discussions on timely issues and trends in the travel industry – to help tourism leaders emerge from this financial uncertainty in a strong position. (more…)
