The Philippine Department of Tourism (DOT) has once again partnered with JTB (Japan Travel Bureau) Corporation, the largest tour wholesaler in Japan and one of the largest travel agencies in the world, to bring back the famous Treasure Hunt.
Started in 2007, the Treasure Hunt attracted a total of 21,500 Japanese tourists participating for a six-month period. The following year, the campaign was shortened to four months but still enticed 15,800 inbound tourists to the Philippines.
Tourism Secretary Joseph “Ace” Durano noted: “The Treasure Hunt is an interactive way of enticing discriminating Japanese tourists to come to the Philippines. We owe the success of the campaign for the past two years to the partnership we have with the tourism establishments, famous landmarks and destinations in Cebu and Bohol.”
“This year, we continue to encourage Japanese tourists to keep searching for the treasures–not only the physical ones, but the treasures of friendship, of family, that they experience in the country while they are here,” Durano stressed. (more…)
Incoming search terms:
- japanese treasure in the philippines
- treasure hunting in the davao
- treasure pilipinas
- tresure hunt philippines
Every year, DuRoyal spearheads a unique promotional drive for their summer months, and this year they chose Bohol, Philippines, for their main location. The campaign also includes a raffle that would entitle one hundred lucky winners to a dream trip to the country.
