The Manila Economic and Cultural Office (MECO) in Taipei enhances its partnership with travel industry leaders and stakeholders in marketing the Philippines as a top leisure and business tourism hub in the coming months.
Antonio I. Basilio, MECO Managing Director and Resident Representative, said that MECO can heighten the Taiwanese market’s awareness of the Philippines ’ value-for-money packages and attractions through a strong partnership with Taiwan ’s travel and tourism traders.
“This will also enable us to launch marketing campaigns that are aligned and targeted towards a common goal which is to help boost tourist arrivals in the country and present a cohesive brand image for the Philippines,” said Basilio.
During the first half of 2009, MECO supported the marketing efforts of leading Taiwanese destination management companies and airlines which launched unique tourism packages promoting prime leisure destinations such as Boracay, Cebu and Laoag. (more…)
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