It’s more fun in the Philippines for the international market and the hash tag “#1 for fun Philippines” for the local market to replace the highly successful “Wow Philippines” brand campaign to boost the country’s tourism marketing strategy.
Both catchy slogans were coined by the world-famous BBDO Guerrero Proximity Philippines advertising agency to answer the inquiry “Why the Philippines?”
The country hopes to attract 12 million foreign travelers/visitors to come to the Philippines up to the year 2016 when President Benigno S. Aquino III leaves Malacanang.
Tourism Secretary Ramon Jimenez said the new brand campaign was presented to the President and some members of his Cabinet some three weeks ago.
He said President Aquino was appreciative of it. (more…)
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