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Harold’s Hotel in Cebu reports high occupancy rate

Harold’s Hotel on Gorordo Avenue, Cebu City has reported an average of 70 percent occupancy since it started operating early this year.

A company official attributed the growth to Cebu’s vibrant hotel industry and the company’s good market planning and investment.

Rey Fuentes, chief operating officer of Platinum Beacon Strategic Management Corp., said the hotel has found a niche market to serve, with the growing number of corporate functions here.

Fuentes said most of its guests are from local corporations with business dealings in Cebu. (more…)

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Foreign tourists directly arriving Cebu Philippines grew by 5% in January 2009

Bolstered by the incessant in-market tactical programs by the Department of Tourism (DOT) and its partner stakeholders which include tour operators, hotels, resorts and transportation sector, Chinese arrivals in Cebu posted a remarkable growth of 204%, while Hong Kong visitors went up by 163% in January 2009 during the Chinese New Year and other celebrations.

Hong Kong tourists Kayaking in El Nido
Hong Kong tourists Kayaking in El Nido

Ace Durano, Secretary of Tourism further attributed the increase in arrivals to three travel considerations of the Chinese market which include cost, Chinese-friendly culture and quick and affordable facilitation of visa processing. “We are strong on all three factors. We have value-for-money destination packages, pervasive Chinese influences, and visa-upon-arrival for tourists,” Durano stressed.

Nine direct chartered flights from Shanghai to Cebu also served to accommodate the huge inbound traffic of Chinese arrivals. (more…)

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