Harold’s Hotel in Cebu reports high occupancy rate
Harold’s Hotel on Gorordo Avenue, Cebu City has reported an average of 70 percent occupancy since it started operating early this year.
A company official attributed the growth to Cebu’s vibrant hotel industry and the company’s good market planning and investment.
Rey Fuentes, chief operating officer of Platinum Beacon Strategic Management Corp., said the hotel has found a niche market to serve, with the growing number of corporate functions here.
Fuentes said most of its guests are from local corporations with business dealings in Cebu.
Platinum Beacon is the property management firm of Harold’s Hotel. It is responsible for the hotel’s market opportunities and positioning, product development and operations.
The 12-storey Harold’s Hotel, built at a cost of P300 million, serves the “upper mid” market and has 90 rooms, of which 36 are superior rooms, 45 are deluxe and nine are deluxe suites.
Fuentes said the establishment of the hotel is also meant to cater to the growing number of tourists in Cebu.
Domestic arrivals in Cebu grew by 6.42 percent in the first eight months of the year or 750,643 from 705,380 arrivals in the same period in 2010, according to the Department of Tourism 7.
While majority of their guests are from the domestic market, Fuentes also noted that the hotel has a good number for foreign guests.
”Filipino brand hotels are faring well despite the presence of international hotels,” Fuentes said.
He said the hotel’s edge lies on its good market planning and investment. He said the hotel is also strategically located, just minutes away from Cebu’s financial district.
Among the hotel’s amenities are a business center, function rooms, fitness center; dining and entertainment facilities like H Café, Highlights and Bread and Co.
”The hotel started well this year. The concern now is how to sustain or surpass the occupancy rate for next year,” Fuentes said.
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