Columbia Sportswear: First Global Apparel Company to Receive Skin Cancer Seal of Recommendation

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Columbia Sportswear, a global leader in the active outdoor apparel and footwear industries, is the first global company to receive The Skin Cancer Foundation’s Seal of Recommendation for their sun protective apparel called the Omni-Shade line.

“Sun exposure is the main cause of irreversible skin damage including sunburn, premature skin aging and skin cancer. Because recent studies show that clothing may be the most effective way to protect ourselves from these potential health risks, we are partnering with Columbia Sportswear and awarding them our Seal of Recommendation,” said Perry Robins, MD, President of the Skin Cancer Foundation. The Seal of Recommendation is awarded to safe and effective sun-protective clothing with a minimum Ultraviolet Protection Factor (UPF) 30.

The Skin Cancer Foundation is the first organization in the United States to commit itself to educating the public and medical professionals about sun safety. It is also the only global organization solely devoted to the prevention, detection and treatment of skin cancer. Applications for the seal of recommendation are reviewed by the Skin Cancer Foundation’s photobiology committee, which is composed of five leading dermatologists from major medical centers in the United States

By providing built-in sun protection, Columbia Sportswear’s Omni-Shade line extends the brand’s existing apparel offerings to achieve year-round protection from the elements. Columbia’s Omni-Shade apparel includes more than 100 UPF rated products for men, women and children that ensure protection against damaging UVA and UVB ultraviolet (UV) rays. Many Omni-Shade products are also pre-treated with UV inhibiting ingredients. Omni-Shade offers protection ranging from UPF 15 to UPF 50.

“Our products at Columbia Sportswear are synonymous with weather protection. We are proud to enhance our Omni-Shade line for our consumers, allowing them to spend more time enjoying outdoor activities, while remaining protected from the sun’s harmful rays,” said Bill Tung, Vice President of International Sales for Columbia Sportswear. “We are pleased to have received The Skin Cancer Foundation’s Seal of Recommendation and to be promoting it globally.”

Founded in 1938 in Portland, Ore., Columbia Sportswear Company is a global leader in the design, sourcing, marketing and distribution of active outdoor apparel and footwear. As one of the largest outerwear brands in the world, the Company has developed an international reputation for quality, performance and value. To learn more about Columbia Sportswear and its products, please visit our website at www.columbia.com or any of the following Columbia Sportswear branches: Gateway Mall, The Podium, Festival Mall, Lim Ket Kai Mall, Mall of Asia, The Block and SM Megamall.