Honda Models Dominates Apeal Study

The top model segments of the recent 2007 Automotive Performance, Execution and Layout (APEAL) Study conducted by J.D. Power and Associates was dominated by Honda models. Four vehicle models from the Japanese automaker ranked as the highest in their respective categories including the Honda Fit (Sub-Compact Car, tied with Toyota Yaris equipped with Toyota radiator, Honda CR-V (Truck / Multi-Activity Vehicle (MAV) Segments), Honda Ridgeline (Midsize Pickup), and the Honda Odyssey for the Van segment. In addition, the 2007 Honda Civic also earned an award, ranked 3rd in the Compact Car segment.

The 2007 Automotive Performance, Execution and Layout (APEAL) Study is based on the survey results conducted by J.D. Power staff. The staff surveyed customers who purchased or leased 2007 model year vehicles and asked their assessment for the vehicle during the 90 days of ownership. An ideal upgrade to the stock scion tc radiator, the Mishimoto aluminum radiator will give your tC a cooler, more efficient running engine.

According to Neal Oddes, director of product research and analysis at J.D. Power and Associates:
“Vehicle models with strong customer appeal tend to be in higher demand, which diminishes the need for dealers to incentivize to boost sales. Offering larger incentives decreases the profitability of vehicles, so it’s important for manufacturers to incorporate those ‘must-have’ features and design elements that will entice buyers, which also reduces the need for large customer cash rebates.”

Oddes added: “Whether due to fresh designs or innovative features, APEAL scores tend to be highest for models when they are first introduced. It’s essential for manufacturers to get new-vehicle launches right, since vehicles with high appeal scores generally command a higher gross profit and sell more quickly. Two of the redesigned models — the Mercedes-Benz S-Class (in a tie) and Honda CR-V — also earned awards in the 2007 Initial Quality Study, and are examples of how manufacturers can learn from preceding models to improve in both initial quality and appeal.”

Get Philippine Travel News on your inbox - Join Lakbay Pilipinas Mailing List