Philippines Steps Into Brazil’s Travel Market

The Philippines has recently made headway into the Brazilian tourist population as it landed on the cover of the recent issue of Revisitur Magazine, a leading Portuguese-language publication that caters to the travel and business industries.

The initiative to feature the Philippines was headed by Philippine Ambassador to Brazil Teresita Barsana, as part the embassy’s on-going efforts in showcasing the islands to prospective investors and holiday-seekers.

“The Department deeply appreciates the steps that Ambassador Barsana has taken to help build up the tourism industry. The diplomatic community has always been an important factor in helping us reach various travel markets around the world. We look forward to maintaining our presence among Brazilian tourists, with the help of the embassy,” said Tourism Secretary Joseph Ace Durano.

Revisitur’s cover features Cebu’s Plantation Bay Resort at dusk and carries the headline “The Philippines: A tropical paradise in the heart of Asia.” The 10-page full-color spread highlights the island’s history, unique and diverse culture, as well as the various adventure, nature and tropical beach destinations.

According to Ambassador Barsana, “The article depicts the Philippines as an enchanting tropical country that shares many similarities with Brazil, especially in climate, beautiful beaches, and a religiosity that is predominantly Catholic.”

She added that the embassy will pursue closer linkages through its membership with CNTUR, Brazil’s National Confederation for Tourism and the publisher of Revisitur.

Brazil is currently the leading source of tourists from the South American region. Visitor arrivals jumped by 16.1 percent in 2007 over the figures registered last year.

The Department of Tourism plans to further strengthen the country’s presence among South American travelers, in line with its 2008 goal to attract longer-staying, higher-spending tourists.