Cebu Pacific offers P1 fares to all domestic destinations

Cebu Pacific is offering P1 (USD0.02) one-way fares on all its domestic destinations for travel from 01-Jan-08 and 12-Mar-08. The airline has allocated more than 100,000 seats for the sale.

The one-way fare, which can be purchased between 28-Nov-07 and 02-Dec-07 (or until seats are sold out) is exclusive of fuel and insurance surcharges, ranging from P900 (USD21 to USD34), one-way.

Cebu Pacific has been offering seat sales to encourage more passengers, especially new flyers, to travel.

“We want air travel to be a common occurrence that most people can now experience because of our year-round fares and occasional seat sales. This is part of our goal to promote travel and tourism in and to the Philippines,” said Candice Ivog, Vice President for Marketing and Product.

In Sep-07, Cebu Pacific also offered P1 fares to mark its rise to being the country’s leading domestic carrier.

Civil Aeronautics Board data showed that domestic passenger traffic in the first nine months of the year grew 23% to 7.69 million, aided by the aggressive pricing strategies of local airlines, with Cebu Pacific leading the industry.

“Because of our year-round low ‘Go’ fares, our occasional promotional seat sales, and our expanding capacity and number of destinations, we expect to carry more than 5 million passengers this year,” Ms Ivog stated.

Cebu Pacific took delivery of its 15th A320 aircraft last month and expects its first ATR-72 aircraft in Feb-08. The airline will also take delivery of four more A320s and four ATRs next year.