Philippine Travel Exchange 2007

With a string of successful episodes, the Philippine Travel Exchange (PHITEX) will once again be conducted in 2007. As with the previous handling of this event, the Department of Tourism (DOT) through its marketing arm, the Philippine Convention and Visitors Corporation (PCVC), will take the lead in organizing the affair.

Now fast becoming an annual occurrence, PHITEX was conceived in 1996 to provide a venue for Sellers of Philippine tourism products to engage top international Buyers in business negotiations without the costly promotional approach of attending travel shows and sales missions abroad. Likewise, it continues to be the Department of Tourism’s (DOT’s) aggressive effort to further boost the Philippines’ position in the global travel industry.

In addition to the Travel Exchange or TRAVEX, the principal module of PHITEX, wherein the Sellers meet their foreign counterparts in one-on-one scheduled business appointments, pre- and post conference tours to the key Philippine attractions and destinations are offered to the foreign buyers to experience first hand the beauty of the islands and the warmth of its people.

Moreover, the PHITEX program will be enhanced with plenty of incentives and the country’s “beyond the usual” social functions highlighting the vibrant entertainment options, rich history and culture of the archipelago.

OBJECTIVES:

• To provide a venue for foreign buyers of travel products to discuss business with Philippine tourism suppliers;

• Entice buyers to include the Philippines in their tour programs or expand their existing tour programs of the archipelago; and

• Generate maximum exposure of the Philippine destinations to key target markets and launch packages designed for niche markets.

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