DOT Launches Mabuhay Shopping Spree Promo for Tourists

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The Department of Tourism (DOT), together with the country’s leading superstores and bazaars, launched the Mabuhay Shopping Spree Promo recently to attract more foreign visitors during the lean travel months of July to October.

DOT Secretary Joseph H. Durano said, “We are working with our promotion supporters to give new incentives for tourists when shopping in Metro Manila and at the same time to maximize the potential of the facilities as an integral part of the travel experience.”

The program aims to position the Philippines as a premier shopping haven and place for excellent buys in the Asia Pacific region targeting neighboring markets. It focuses on Metro Manila as a value-for-money destination where huge modern malls carry a wide variety of products from high-end designer items to bargains.

The activity is in collaboration with the Ayala Malls, Greenhills Shopping Center, Tiendesitas, SM Department Stores and the Market! Market!.

Foreign guests arriving in Metro Manila may obtain the shopping brochures with privilege cards at the DOT counter at the airport or through partner travel agents. Buyers can avail of the discounts, freebies, souvenirs or other special amenities offered by the establishments upon presentation of the card.

The campaign was initially launched by the DOT at the International Travel Fair in Hong Kong in June 2006.